What is SEO | Explained

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What is SEO? Search engine optimization is the process of increasing your site’s ranking on search engines, growing organic traffic and conversion rates.

In this video, we will explain how does SEO work and give tips to optimize your site.


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🕒 Timestamps

00:00 – Intro
00:50 – How SEO works?
01:06 – Crawling
01:21 – Indexing
01:34 – Ranking
01:52 – Different types of SEO
03:05 – Important factors
04:21 – Outro

What is SEO? Search engine optimization focuses on ranking sites higher on search engine results pages, improving your site’s visibility when people search for services or goods related to your business.

More visibility means you are more likely to attract the attention of possible clients and increase your conversion rates.

To begin, knowing how search engines work helps to optimize your site. That process can generally be summarized in three stages:

🟣 Crawling

The search engine launches bots to crawl the web and find fresh and updated content. Once the bots get the information, they create an index.

🟣 Indexing

Algorithms analyze pages to determine the order pages should appear in the search results for a given query.

🟣 Ranking

The search engine will determine web pages’ positions on the results pages using 200+ ranking factors.

Also, keep in mind that there are different types of SEO:

👉 On-page SEO
👉 Off-page SEO
👉 Technical SEO
👉 Local SEO

So, how does SEO work? In this video, you’ll learn the most important factors to consider to have good rankings, including quality content and mobile friendliness.


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Thank you for watching! Let us know in the comments below if you have any questions. Good luck on your online journey. 🚀
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